Ammon Victor | Clarity > Chaos | Outcomes > Outputs

Digitized M-Pesa Records for Real-Time Personal Finance

GorillaStudios

2021

FinTech

Experience improved transaction management

Productized personal finance insights by digitizing fragmented M-Pesa data into a cohesive, mobile-first dashboard — enabling users to make smarter, real-time financial decisions.

Responsibilities

User Interface (UI)

User Experience (UX)

User Research

Design System

Team

Product Designer

Backend Engineer

Data Analyst

Brand Marketer

Pain Point: Re-enactment of PDF experience

Pain Point: Re-enactment of SMS experience

Liked Concepts: Meta Information and Transactions Summary

To achieve our goal of creating an intuitive app for transaction management and review, we will follow a user-centered design process. This includes initial user research through interviews to understand user needs and pain points, and ideating solutions based on the problem statement

My core contributions as a Product Designer were:

Site maps
User flows
User journeys
Page flows
Wireframes
Annotations
Prototypes
Design system
Competitive analysis

Annotation: Spacing Transaction Meta Information

Reflections

In designing an app for a better transaction review expereince for busy professional, I took the lead in user research and usability testing.

The following stood out during the process:

File loading UI and experience would have been better with a FAB rather than the clickable area.
UI implementations are more finicky than in static design, lots of trade off's to ensure MVP launch.
We were new comers in FinTech thus didn't understand comprehensive use cases. e.g. version 1 didn't have user authorization and authentication 😱
Technical debt was a pain to navigate, a possible means to manage this is to leverage industry best practices and set aside time for house cleaning.
Getting the MVP infront of actual users and having a quick iteration cycle, fast tracked the development of multiple feature like user onboarding, authentication, file management and better summary insights.
This app would probaly benefit from a native experience based on the personalized data of a user.